Case Studies



Case Studies: 

International trade association: Quantified opportunity for expansion of trade show. Assisted with market positioning. Successful launch of $1 million new trade show pavilion.

Media organization with declining trade show:Identified primary factors for exhibitor dissatisfaction (not enough qualified attendees). Modified conference content to attract more qualified buyers. Registration increased by 40% and revenues increased 20%.

International trade show organizer:Increased attendance by building strategic alliances with important trade groups. Delivered 35 agreements with 18 months.

Trade show organizer:Via customer research, identified and quantified new product launch. Developed $750,000 launch that delivered 3x budgeted profits.

Trade show organizer: Launched new trade show launch that delivered 158% of revenue goal. Built alliances with influential trade association and media outreach.

Media organization:Assisted launch of trade show. Identified sales strategy. Assisted development of sales materials, floor plan, booth contract. Show floor sold out.

Client and prior employer list (partial list)

Media / Entertainment companies: 1105 Media, Abilities Expo, Bobit Media, Creative Talent Network Animation Expo, Entertainment Engineering Magazine, Fortune Magazine, Homeland Defense Journal, MediaLive / COMDEX, Quirk Enterprise, Nielsen, Penton, Reed Exhibitions, Shomex Productions, ThinkPets, TransWorld Exhibits, UBM Canon.

Marketing Organizations / Research Agencies: 

Frost & Sullivan,, 1-800-DENTIST, Momentum Worldwide, Pacific Consulting Group, Slack & Company, Rising Tide Consulting, Ryan Partnership.

Non-Profits and Trade associations: Association of Hole in the Wall Camps, BPA, Creative Talent Network, Found Animals Foundation, International Housewares Association, Packaging Machinery Manufacturers Institute, Science@OC, Taproot Foundation, World Shoe Association.

Manufacturers: Implant Direct (medical devices), Light Concept Nails USA (beauty care), Nobel Biocare (medical devices), PepsiCo (Quaker Oats), Procter & Gamble.

Financial Services: Citibank, JP Morgan Chase.